Keen to differentiate itself from other clothing boutiques within the area, Arambha required a brand refresh underpinned by strong foundations and purpose appealing to customers looking for a personalised shopping experience.

A dragonfly was used within the brand identity to symbolise change and transformation. I set about creating a brand strategy that matched the business's purpose, goals and vision. The high-end brand now has a new feminine, chic look paired with a soft neutral colour palette and typography.

Feminine, friendly, chic, welcoming.