Arambha clothing
Arambha is a fashion boutique stocking chic, feminine on-trend fashion for women who value high quality sustainably sourced clothes, accessories and gifts.
Scope of work
Brand strategy, brand identity, styling, packaging, shop signage.
Brand tone
Feminine, friendly, chic, welcoming.
The challenge
Keen to differentiate itself from other clothing boutiques within the area, Arambha required a brand refresh underpinned by strong foundations and purpose appealing to customers looking for a personalised shopping experience.
The solution
A dragonfly was used within the brand identity to symbolise change and transformation. I set about creating a brand strategy that matched the business's purpose, goals and vision. The high-end brand now has a new feminine, chic look paired with a soft neutral colour palette and typography.
client EXPERIENCE“I worked with Mechele to develop my new brand concept and logo. She was great at listening to my ideas and developing them. I was really pleased with what she came up with and she was always happy to make adjustments when needed. I would whole heartedly recommend her to anyone looking for branding design.”