About the project
Terrific Tea has been my side business since it’s launch in 2018, I sell speciality organic matcha green tea and tea-ware online. I created the business from conception through to launch, I designed the brand, took the photographs, crafted the packaging and increased the brands presence and reach on social media and not forgetting the huge task of designing and building the e-commerce website single-handedly!
I had the vision to create a planet conscious brand selling ethically sourced and sustainably packaged products. I set about creating a brand vision and mood board, from which I developed the logo and visual brand assets and applied this to a range of marketing material both online and offline.
-Naming and positioning