Snug organic knits
Snug are an organic knitwear brand that repurposes alpaca wool to create sustainable jumpers from their converted barn in the Cotswolds. This passion project has enabled me to bring my new business idea to life while exploring new styles and incorporating my passion for sustainability.
Scope of work
Brand identity, packaging, clothes labels, shopper bags.
Brand tone
Organic, unique, warm and playful.
The challenge
Create a bold brand that stands out among the current market for its unique products and fresh approach to business. The new brand needed to attract younger shoppers who value handcrafted, sustainable products but also care about the wider environment.
The solution
The typographic logo utilises a bold bespoke mark, where the G has been created to ‘hug’ itself and consciously squeezed into small spaces to play on the meaning of the word ‘snug’. The bespoke knitted pattern has been created using the tail of the letter G and extends the brand usage when paired with the natural colour palette to create a modern playful brand.
