Ruth initially approached me to advise with the renaming and rebranding of a well-established existing jewellery business that she had recently purchased. The primary purpose of my design input was to break the tie and association with the previous business and create a new stand-out brand that could attract a new younger audience who value sustainable products.

Deciding to rename the business reflected the ethos of the business and its sole use of recycled metal items (such as tea caddies and old biscuit tins). The new brand identity has a fresh, clean look, bold colour palette and a unique set of icons which identify each metal type used within a piece.

Natural, unique, warm and quirky.