Fritillary Spa
The Fritillary Spa is the go to hotel and spa experience providing quality service in a stylish, tranquil countryside setting. Committed to using local produce and giving back to the community whilst minimising the environmental footprint and providing outstanding service in harmony with the countryside.
Scope of work
Brand strategy, brand identity, positioning, advertorial, stationery, gift vouchers, signage design.
Brand tone
Sophisticated, tranquil and elegant.
The challenge
I was approached by Cricklade House Hotel who had plans underway to build a new spa within the grounds of the existing well-established hotel.
The solution
I created a brand identity that complimented the existing Hotel branding while also working as a stand-alone brand that reflects the stunning countryside setting and rare fritillary flowers that grow with the grounds.
client experience“I wanted you to know how thrilled I am at how it is all progressing. My trust in you feels well placed, and I know as a result of your work and support, we are beginning to feel a sense of achievement and confidence for the business going forward. The work you have done and your support is taking us there.”