The Tinsmiths
The Tinsmiths create beautiful handcrafted jewellery in North Wales. Each piece is thoughtfully imagined and designed with sustainability in mind. Made from up-cycled and repurposed tins, aluminium, brass and silver.
Scope of work
Brand identity, styling, packaging, point of sale, exhibition graphics.
Brand tone
Natural, unique, warm and quirky.
The challenge
Ruth initially approached me to advise with the renaming and rebranding of a well-established existing jewellery business that she had recently purchased. The primary purpose of my design input was to break the tie and association with the previous business and create a new stand-out brand that could attract a new younger audience who value sustainable products.
The solution
Deciding to rename the business reflected the ethos of the business and its sole use of recycled metal items (such as tea caddies and old biscuit tins). The new brand identity has a fresh, clean look, bold colour palette and a unique set of icons which identify each metal type used within a piece.
client experience“Renaming and rebranding our established UK made, sustainable jewellery business was a daunting prospect, but I was impressed with the way that Mechele understood the direction we wanted to go and how we could better communicate our brand to our customers.”