Linen Touch
Linen Touch lovingly handcraft soft furnishings and fabric homeware using 100% organic stonewashed linen from their Cotswold Studio.
Scope of work
Brand identity, Etsy banner, image library, cushion label.
Brand tone
Calm, pure, organic and tactile.
The challenge
Anna and Kate required a brand that would create impact on their Etsy shop front while also being legible on much smaller items such as product labels.
The solution
Keen to show the organic nature of their products I created a brand that reflected this approach creating a stylised hand drawn linen flower/bud paired with a relaxed font and muted colour palette to echo the colours used within the product range.
client experience“Working with Mechele was easy and enjoyable. She understood our brand needs from the beginning and we are really happy with the outcome”.