Boba iced tea
This project came about over the summer holidays when I was talking to my children about the importance of hard work, living a life you love and their interests for the future. When one of them said "I want a business like you mummy" and just like that their bubble iced tea business was born. One day it may become a reality, who knows - watch this space!
Scope of work
Brand identity, cup, label and box design, shop signage.
Brand tone
Fun, young, confident.
The challenge
To create a fun, bright and modern beverage brand that appeals to
Generation Z (11-26 years olds).
The solution
With a bold and eye catching colour palette the logo has been intentionally designed to stand out among other traditional high street businesses. The logo mark itself is a reflection of the much loved bubbles within the drink, and the popping sensation that children love the most.
client EXPERIENCE“We love bubble tea so much and love the new business that we’ve created together. We cannot wait to see it on the high street - selling drinks to all my friends.”