Nourishing Pathway
Nourishing Pathway offers personalised nutrition and lifestyle advice to help women gain control of their health, vitality and feel heard in their quest to understand their bodies better. Sarah shares everything she’s learned, she wishes someone had told her when I was at my darkest moments of my health journey.
Scope of work
Brand identity, messaging, strategy, Squarespace website design and build, social graphics, business cards and tote bag design.
Brand tone
Warm, feminine, expert, understanding
The challenge
To create a brand that appeals to women struggling with their long term health and wellness. To educate and empower them in a very warm, kind and feminine way.
The solution
After working through the strategy and planning phase we knew that the brand had to be approachable, warm and welcoming down to the choice of illustrations, colours, imagery and language we chose. The outcome is a approachable brand that educates and informs women to take control of their health.
client EXPERIENCEMechele really understood the direction I wanted to go in, was a joy to work with and made me feel like I had someone on my team every step of the way. This is great when you're starting a new business on your own, working with Mechele was a very worthwhile investment.