HR Star
HR Star are a highly experienced team who care about people - they provide strategic, operational and transactional support, advice and guidance for businesses nationwide. They had become frustrated and disconnected from their brand which no longer represented what they do, lacked personality and made it difficult for them to communicate their value within the market.
Scope of work
Brand identity, messaging, strategy, website design, membership documents, how to guides, factsheets, social templates, proposal documents, email signatures, business cards.
Brand tone
Fresh, modern, unique, creative
The challenge
HR Star had been breaking new ground within the HR industry for a few years when CEO Kelly noticed that their customer base had shifted. They were now attracting businesses within the creative space.
The solution
That’s when Kelly asked me for advice on a rebrand, we spoke about her vision for the future, her clients, and the types of projects she finds most fulfilling. We agreed that a rebrand was needed, but not like any other I had worked on before, we decided to keep the existing logo as this had worked well and had built up lots of credibility and recognition within the industry.
client EXPERIENCEThe new brand is perfect - it truly reflects our values, who we are, and what we do. I believe it will help us get our message to the right people and connect with our target audience more effectively